This is truly a lesson in persisting despite the failures and set backs. James Dyson set up his own company and created the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. He risked everything but from the many challenges he faced came hard-fought success. His products today include vacuum cleaners, hair dryers and hair stylers, and fans and purifiers – not only revolutionary technologies, but design classics.
All leaders are constrained by geography. Their choices are limited by mountains, rivers, seas and concrete. Yes, to follow world events you need to understand people, ideas and movements – but if you don’t know geography, you’ll never have the full picture.
‘Sharp insights into the way geography shapes the choices of world leaders.’ – Gideon Rachman, Financial Times
