Highclare Business Network Event, Julia Willoughby

On Tuesday, 15 October we extended a warm welcome to communications specialist Julia Willoughby as guest speaker at our most recent Highclare Business Network Event.

Julia, founder of WPR, one of the country’s leading communications agencies, has had a career-long enthusiasm for helping businesses and organisations achieve their ambitions, which was clear throughout the evening.

Throughout her career Julia has advised on a variety of challenging projects, several requiring high level crisis communications and many that were pure fun. She has earned a reputation in Birmingham for developing an agency that today has over 50 employees working on high profile campaigns that cut across social media, traditional media and wider communication channels.

It was a particular pleasure to welcome Julia to Highclare School, particularly as WPR is recognised as Highclare School’s communications partner and are working closely with us on a number of projects.  Her two sons, now grown up, also attended Highclare School.

Greater Birmingham Chambers of Commerce chief executive, Paul Faulkner, once again led the event, where attendees enjoyed anecdotes, expertly educed by Paul inspiring the audience to be ambitious, follow their passion, work hard, self believe,  self evaluate, employ the right staff and to be the best, results speak for themselves.

Topics covered included the important of research in any situation, Birmingham as a marketing hub in comparison to London, the importance of retention and diversification, the importance of process and systems as a business grows and the 4 m’s of business management, to mention just a few.

The evening was hugely informative with a positive question and answer session discussing the diverse qualities of the Birmingham business scene, techniques to get the best out of a creative team, how to retain customers and grow a business during tough economic times, and the importance of asking questions at every point in your career.

Thank you to Jean Morton and Wendy Sharples from Erdington Foodbank for concluding the evening with an insight into the valuable work they do,  £200 in charitable donations was raised on the evening.

A fantastic evening was enjoyed by all , a special thank you to Julia Willoughby for her comments, expertly elicited by Paul Faulkner, and to Paul himself.  Thanks also Steve Smith and Alan Beddie and the team at Wilson Vale for providing such excellent food.

Look out for news of our next event, which will be held on the evening of Tuesday 17 March 2020.